Digital & Social Plans

Choose the plan that fits your shopping Centre And Budget

Not sure what is right for you? That’s normal! Let’s schedule a strategy session to review your numbers, tenant mix, channels, and digital budget (if you are happy to share). Together, we’ll help you deploy resources in the right way for the best ROI. Whether you need full support or just a little help, we’re happy to collaborate with all your existing stakeholders and agencies.

Small Budget

Small centers with limited budgets

Strategic of Digital Marketing Plan
Analysis of digital spend allocations and channels
4 content shoots per year
16 Social Posts per month
Monthly content calendar and posting
Inbound management of all tenant social requests
Monthly reporting & KPI analysis x No Social Ads x No Linked In Posts

Compare Plans and Mix and Match

Small Budget	Small Budget	Full Service	Large Centre	Development	Mixed Use
	Small centre limited budget	Most popular Mid size centre full service	Large Size centre, sophisticated high touch	Redevelopement or New Asset high touch service	Precincts with 2+ Asset Classes high touch service

Plans

What's included in our different plans

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Strategic Marketing Plan & Bought Media Analysis	Digital Plan and Spend Allocations	Full Marketing Plan & Media Buy	Full Marketing Plan & Media Buy, Plus Demographic & Competitor Research	Full Marketing Plan & Media Buy, Plus Demographic & Competitor Research	Full Marketing Plan & Media Buy, Plus Demographic & Competitor Research
Content Capture Shoots	4 Per Year	6 Per Year	8 Per Year	5 Per Year	8 Per Year
Content Creation (video & still IG and FB)	4 Posts 4 Story 8 Reels	8 Posts 8 Story 8 Reels	12 Posts 8 Story 12 Reels	8 Posts 8 Story 8 Reels	8 Posts 8 Story 8 Reels
Social Account Management	Best Time Posting	Responding & Social Listening	Engagement and Advanced Social LIstening	Engagement and Advanced Social LIstening	Engagement and Advanced Social LIstening
Paid Social Ads (if required)	N/A	BAU Only (Business as Usual – Always on)	BAU + Promotional/Event	BAU + Promotional/Event	BAU + Promotional/Event
LinkedIn B2B staff posts	N/A	3 per year	4 per year	3 per year	3 per year
Tenant Engagement	Inbound Only	Strategic Alignment. Inbound & UGC Program Implementation.	UGC Program Implementation + Ongoing Management	UGC Program Implementation + Ongoing Management	UGC Program Implementation + Ongoing Management
Media Asset Searchable Library	N/A	N/A	Yes	Yes	Yes
Monthly Analysis & KPI Reporting	Reporting	Reporting & Quarterly Strategic Meeting	Monthly Strategic Meeting	Monthly Strategic Meeting	Monthly Strategic Meeting

Add ons

Want to mix and match your own plan?

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Influencer & Ambassador Campaigns	N/A	N/A	2 per month	2 per month	2 per month
TikTok	N/A	Contact Us for more info	Contact Us for more info	Contact Us for more info	Contact Us for more info
Competitions	N/A	Limited to 1	Limited to 2	on launch	Limited to 2
Email campaigns	N/A	Monthly newsletter	Monthly + News, Events & Campaigns	Monthly + News, Events & Campaigns	Monthly + News, Events & Campaigns
Email capture Strategy	N/A	Online only	Online + In Centre Execution	Online + In Centre Execution	Online + In Centre Execution
SEO	Technical Audit	Most effective SEO for centres	Citations + Content + Backlinking	Citations + Content + Backlinking	Citations + Content + Backlinking
Websites	Citations + Content + Backlinking	Contact us for more info	Contact us for more info	Contact us for more info	Contact us for more info

Frequently Asked Questions

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Can we design our own packages?